{"product_id":"nonprofit-communications-a-mission-driven-and-human-centered-approach-paperback","title":"Nonprofit Communications: A Mission-Driven and Human-Centered Approach - Paperback","description":"\u003cp\u003eby \u003cb\u003eKelly C. Gaggin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.\u003c\/p\u003e\u003cp\u003eAcknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant's heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.\u003c\/p\u003e\u003cp\u003eThis book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and\/or management as well as an essential resource for nonprofit industry professionals.\u003c\/p\u003e\u003cp\u003eOnline resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com\/9781032461144.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKelly C. Gaggin\u003c\/strong\u003e is a Senior Advisor at Strategic Communications, LLC and is a former Assistant Teaching Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 02, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749242044704,"sku":"9781032461144","price":100.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2eb6ef1b31f38a2575bbad8d0a45887c.webp?v=1779927585","url":"https:\/\/ebocreations.com\/products\/nonprofit-communications-a-mission-driven-and-human-centered-approach-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}