{"product_id":"not-born-yesterday-the-science-of-who-we-trust-and-what-we-believe-paperback","title":"Not Born Yesterday: The Science of Who We Trust and What We Believe - Paperback","description":"\u003cp\u003eby \u003cb\u003eHugo Mercier\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy people are not as gullible as we think\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eNot Born Yesterday\u003c\/i\u003e explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. \u003cp\u003e\u003c\/p\u003eWhy is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures--when we accept false confessions, spread wild rumors, or fall for quack medicine--are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eNot Born Yesterday\u003c\/i\u003e shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHugo Mercier\u003c\/b\u003e is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of \u003ci\u003eThe Enigma of Reason\u003c\/i\u003e. He lives in Nantes, France. Twitter @hugoreasoning\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.5 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 22, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51766793109792,"sku":"9780691208923","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4a25f49525d9415e7243c323570af89c.webp?v=1780299052","url":"https:\/\/ebocreations.com\/products\/not-born-yesterday-the-science-of-who-we-trust-and-what-we-believe-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}