{"product_id":"ogilvy-on-advertising-paperback","title":"Ogilvy on Advertising - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Ogilvy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA candid and indispensable primer on all aspects of advertising from the man \u003ci\u003eTime \u003c\/i\u003ehas called \"the most sought after wizard in the business.\" \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Told with brutal candor and prodigal generosity, David Ogilvy reveals: \u003cp\u003e\u003c\/p\u003e- How to get a job in advertising\u003cbr\u003e- How to choose an agency for your product\u003cbr\u003e- The secrets behind advertising that \u003ci\u003eworks\u003c\/i\u003e\u003cbr\u003e- How to write successful copy--and get people to read it\u003cbr\u003e- Eighteen miracles of research\u003cbr\u003e- What advertising can do for charities \u003cp\u003e\u003c\/p\u003e And much, much more.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eA candid and indispensable primer on all aspects of advertising from the man Time has called \"the most sought after wizard in the business.\" 223 photos.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDavid Ogilvy \u003c\/b\u003e(1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy \u0026amp; Mather in 1948. Throughout his illustrious career, the mogul \u003ci\u003eTime \u003c\/i\u003emagazine called \"the most sought-after wizard in the business\" shared his knowledge of the industry in the books \u003ci\u003eOgilvy on Advertising\u003c\/i\u003e and the bestselling \u003ci\u003eConfessions of an Advertising Man\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9.7 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 12, 1985\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755733123360,"sku":"9780394729039","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/87426f2dbd937d66ed849c97efc87fbf.webp?v=1780067287","url":"https:\/\/ebocreations.com\/products\/ogilvy-on-advertising-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}