On Air - Insider Secrets to Attract the Media and Get Free Publicity: Broadcast Your Business - Paperback

by Katrina Cravy (Author)

Tap into the power of Emmy Award-winner and 20-year media veteran Katrina Cravy's amazing H.A.V.E. formula for attracting media coverage. Some public relations experts say this book could have been called, "The Complete Guide for Capturing Earned Media". Have you ever wondered: How did 'they' get booked on that TV show?Why did that company get the feature story?How can I become the go-to expert on TV?Katrina knows Discover how to: Choose the right "Hook".Pick the right time to make your story pitch.Write a perfect media release to have reporters calling you.Talk the talk with the media's insider lingoDress so the camera and the audience love you.Overcome those fears and beam with confidence.Keep your interview or TV appearance sizzling through social media.Unlock the key to becoming a 'regular' guest and influencer.Katrina Cravy is passionate about helping smart leaders tell better stories. As a national speaker and communications advisor, she teaches audiences how to attract and handle the media in good times and the bad. Cravy also coaches executives to deliver peak public speaking performances. Her clients have been interviewed on everything from the Home Shopping Network to 60 Minutes.