{"product_id":"on-brand-shape-your-narrative-share-your-vision-shift-their-perception-paperback","title":"On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. - Paperback","description":"\u003cp\u003eby \u003cb\u003eAliza Licht\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAs seen on\u003ci\u003e GOOD MORNING AMERICA\u003c\/i\u003e and in \u003ci\u003eHARVARD BUSINESS REVIEW\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising\u003c\/b\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour job title isn't your brand, nor is the name of your company. \u003ci\u003eYou\u003c\/i\u003e are your brand--because what you do today may not be what you do tomorrow. \u003c\/b\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003e When you give meaning to your own name, it secures your professional longevity. If you don't do the work to communicate your value, other people will happily make up their own version of your story--or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you're not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself--and articulating the message you want to send-- are paramount to success. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . it's for anyone looking to make a name for themself and feel proud when they hear the words \"that's so on brand for you.\" \u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eALIZA LICHT\u003c\/b\u003e is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of \"America's Next Top Mentors\" by\u003ci\u003e The New York Times \u003c\/i\u003eand \u003ci\u003eBusiness Insider's\u003c\/i\u003e \"Top 20 Most Innovative Career Coaches.\" As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous Twitter phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 7.6 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 16, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748925866272,"sku":"9781454949077","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5fc053f5d8442d7d2908d8bae0626992.webp?v=1779920269","url":"https:\/\/ebocreations.com\/products\/on-brand-shape-your-narrative-share-your-vision-shift-their-perception-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}