{"product_id":"once-upon-a-car-the-fall-and-resurrection-of-americas-big-three-auto-makers-gm-ford-and-chrysler-paperback","title":"Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers--Gm, Ford, and Chrysler - Paperback","description":"\u003cp\u003eby \u003cb\u003eBill Vlasic\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOnce Upon a Car\u003c\/em\u003e is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the \u003cem\u003eNew York Times\u003c\/em\u003e and acclaimed author of \u003cem\u003eTaken for a Ride\u003c\/em\u003e, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies' failures have had on the overall economy, and more importantly what they have done to people's lives. Relevant and thought-provoking, \u003cem\u003eOnce Upon a Car\u003c\/em\u003e is an unforgettable journey deep inside this quintessentially American industry.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOnce Upon a Car\u003c\/em\u003e is the brilliantly reported story of Detroit's fight for survival, chronicling how the country's Big Three auto companies--General Motors, Ford, and Chrysler--teetered on the brink of collapse during the 2008 financial crisis. Bill Vlasic takes readers behind closed doors and into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom speak out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the American government. The story moves from the gleaming corporate skyscrapers and massive auto plants to the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. \u003c\/p\u003e--strategy-business.com\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOnce Upon a Car\u003c\/em\u003e is the brilliantly reported story of Detroit's fight for survival, chronicling how the country's Big Three auto companies--General Motors, Ford, and Chrysler--teetered on the brink of collapse during the 2008 financial crisis. Bill Vlasic takes readers behind closed doors and into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom speak out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the American government. The story moves from the gleaming corporate skyscrapers and massive auto plants to the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 624\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 04, 2011\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eLarge Print:\u003c\/strong\u003e Yes\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758972928288,"sku":"9780062088604","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/fbb40d43fd381bf8c4418f9e13e66d37.webp?v=1780140292","url":"https:\/\/ebocreations.com\/products\/once-upon-a-car-the-fall-and-resurrection-of-americas-big-three-auto-makers-gm-ford-and-chrysler-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}