{"product_id":"online-marketing-for-professional-services-paperback","title":"Online Marketing for Professional Services - Paperback","description":"\u003cp\u003eby \u003cb\u003eLee W. Frederiksen\u003c\/b\u003e (Author), \u003cb\u003eSean T. McVey\u003c\/b\u003e (Author), \u003cb\u003eSylvia S. Montgomery\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eProfessional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 170\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 05, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772801057056,"sku":"9780982881934","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/14b0ca57fbbf5816145f2599f46ea9f2.webp?v=1780414668","url":"https:\/\/ebocreations.com\/products\/online-marketing-for-professional-services-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}