{"product_id":"open-innovation-academic-and-practical-perspectives-on-the-journey-from-idea-to-market-hardcover","title":"Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market - Hardcover","description":"\u003cp\u003eby \u003cb\u003eArthur B. Markman\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. This movement of \u003cem\u003eopen innovation\u003c\/em\u003e in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways.\u003c\/p\u003e\u003cp\u003eEdited by Arthur B. Markman, \u003cem\u003eOpen Innovation: Academic and Practical Perspectives on the Journey from Idea to Market \u003c\/em\u003ebrings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eArthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal \u003cem\u003eCognitive Science\u003c\/em\u003e as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at \u003cem\u003ePsychology Today \u003c\/em\u003eand \u003cem\u003eFast Company\u003c\/em\u003e as well as his radio show and podcast \u003cem\u003eTwo Guys on Your Head\u003c\/em\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.3 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 10, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51782400573728,"sku":"9780199374441","price":97.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9cd2f5604765b9c3651e801d75272f42.webp?v=1780569837","url":"https:\/\/ebocreations.com\/products\/open-innovation-academic-and-practical-perspectives-on-the-journey-from-idea-to-market-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}