{"product_id":"opening-weekend-an-insiders-look-at-marketing-hollywoods-hits-and-flops-hardcover","title":"Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJim Fredrick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn a world where movie marketers are the stars of the story, \u003ci\u003eOpening Weekend: \u003c\/i\u003e \u003ci\u003eAn Insider's Look at Marketing Hollywood's Hits and Flops \u003c\/i\u003erecounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAfter starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing. \u003cp\u003e\u003c\/p\u003eAcross a span of thirty-five years, Fredrick's roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as \u003ci\u003eThe Shawshank Redemption \u003c\/i\u003eto the widely beloved \u003ci\u003eHarry Potter \u003c\/i\u003efranchise, to commercial failures like \u003ci\u003eThe Adventures of Pluto Nash\u003c\/i\u003e and \u003ci\u003eFired Up!\u003c\/i\u003e \u003ci\u003eOpening Weekend\u003c\/i\u003e explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, \u003ci\u003eOpening Weekend\u003c\/i\u003e promises an enthralling glimpse into the previously untold world of Hollywood movies.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJim Fredrick\u003c\/b\u003e is a trailer editor, studio marketing executive, and film professor. He was president of marketing at Castle Rock Entertainment (1990-1997); senior vice-president of creative advertising at Warner Bros. (1997-2008); and executive vice-president of marketing at Sony Screen Gems (2008-2010). He founded Jim Fredrick Motion Picture Marketing in 2011 and is a tenured professor of entertainment marketing at Dodge College of Film and Media Arts, Chapman University, \u003ci\u003e \u003c\/i\u003ethe fourth-ranked film school in the country.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 382\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 8.5 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 07, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752936997152,"sku":"9781496853387","price":37.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/20724faf0de374d977b7756882f34746.webp?v=1780007826","url":"https:\/\/ebocreations.com\/products\/opening-weekend-an-insiders-look-at-marketing-hollywoods-hits-and-flops-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}