{"product_id":"overcome-ad-versity-how-to-put-persuasion-power-in-advertising-paperback","title":"Overcome AD-versity: How to Put Persuasion Power in Advertising - Paperback","description":"\u003cp\u003eby \u003cb\u003eBarry Milavsky\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnderstanding psychology is the key to creating advertising with persuasive power.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.\u003c\/p\u003e\u003cp\u003eThe author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.\u003c\/p\u003e\u003cp\u003eThese insider lessons are explained by a Madison Avenue veteran, plus: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy create campaigns?\u003c\/li\u003e\n\u003cli\u003eWhat to look for as selling leverage.\u003c\/li\u003e\n\u003cli\u003eChallenges in producing ads.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book takes readers through \u003cb\u003ethe elements of persuasive advertising, \u003c\/b\u003e with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific \u003cb\u003eguidelines for retail advertisers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReduce your advertising waste - give your ads more power.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 08, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51750953681184,"sku":"9781637426104","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b8cce696174a4a32fbcf447fb971e164.webp?v=1779961440","url":"https:\/\/ebocreations.com\/products\/overcome-ad-versity-how-to-put-persuasion-power-in-advertising-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}