{"product_id":"path-to-purpose-how-to-use-cause-marketing-to-build-a-more-meaningful-and-profitable-brand-paperback","title":"Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand - Paperback","description":"\u003cp\u003eby \u003cb\u003eCarolyn Butler-Madden\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketers and leaders recognise that developing an authentic purpose helps to build a stronger\u003cbr\u003e brand that attracts followers and collaborators, rather than just customers and consumers.\u003cbr\u003e In a world that needs solutions, people increasingly look towards businesses and their brands\u003cbr\u003e to help solve society's problems.\u003cbr\u003e In Australia's first book on cause marketing, readers will discover: \u003cbr\u003e - Why doing good is good for business\u003cbr\u003e - The science behind cause marketing\u003cbr\u003e - Fourteen real-life examples of world-class cause marketing strategies from Pampers, \u003cbr\u003e Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more\u003cbr\u003e - A simple six-step methodology to develop and implement a powerful and authentic\u003cbr\u003e cause marketing approach for your brand.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.25 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 18, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51819422974240,"sku":"9780648087502","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9153551697ac4f27ffab3815f7fecf17.webp?v=1781132184","url":"https:\/\/ebocreations.com\/products\/path-to-purpose-how-to-use-cause-marketing-to-build-a-more-meaningful-and-profitable-brand-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}