{"product_id":"paul-rand-inspiration-and-process-in-design-logo-and-branding-legend-paul-rands-creative-process-with-sketches-essays-and-an-interview-hardcover","title":"Paul Rand: Inspiration and Process in Design (LOGO and Branding Legend Paul Rand's Creative Process with Sketches, Essays, and an Interview) - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSteven Heller\u003c\/b\u003e (Introduction by), \u003cb\u003eEugenia Bell\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eBest-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eSteven Heller is the foremost expert on Paul Rand. He was an art director at the \u003ci\u003eNew York Times\u003c\/i\u003e, where he now writes the Visuals column, and currently serves as co-chair of the MFA Design Department at the School of Visual Arts in New York.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.3 x 5.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 05, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51764917567776,"sku":"9781616898595","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/53fa1ef111bfb811e0bcb677a0006df6.webp?v=1780257630","url":"https:\/\/ebocreations.com\/products\/paul-rand-inspiration-and-process-in-design-logo-and-branding-legend-paul-rands-creative-process-with-sketches-essays-and-an-interview-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}