{"product_id":"pilsner-how-the-beer-of-kings-changed-the-world-paperback","title":"Pilsner: How the Beer of Kings Changed the World - Paperback","description":"\u003cp\u003eby \u003cb\u003eTom Acitelli\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePilsner\u003c\/em\u003e tells the remarkable tale of the world's most popular beer style. It begins with its humble birth in a far corner of the Austrian Empire in 1842, goes through its zenith and near death during Prohibition in the United States, and concludes with its present dominance worldwide. Pilsner was born during a remarkable mid-nineteenth-century epoch, and this first biography of the style places it in its historical context, where it intersected with revolutions in politics and technology, including the railroad, refrigeration, and germ science. The book shatters myths about pilsner's very birth and about its immediate parentage, showing that it's largely a German invention rather than a Czech one. \u003cem\u003ePilsner\u003c\/em\u003e also pops the top on new insights into the style and into beer in general through a character-driven narrative that shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement--which is driven by a reaction to pilsner's dominance in the form of brands such as Budweiser, Bud Light, Miller Light, Heineken, and Snow (the world's best-selling beer, a pilsner out of China).\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eTom Acitelli\u003c\/b\u003e is the author of \u003ci\u003eThe Audacity of Hops\u003c\/i\u003e, \u003ci\u003eWhiskey Business\u003c\/i\u003e, and \u003ci\u003eAmerican Wine\u003c\/i\u003e. He has written about alcohol for the \u003ci\u003eWall Street Journal\u003c\/i\u003e, the \u003ci\u003eWashington Post\u003c\/i\u003e, and \u003ci\u003eEater\u003c\/i\u003e, among many others, and was the history columnist for several years for All About Beer magazine. He lives in Cambridge, Massachusetts.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 04, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758609039648,"sku":"9781641601825","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ee2dd7011c4a9b640f28dd5edc06caf6_24c21d22-4c29-4113-8e31-cc86c2ca13d3.webp?v=1780130376","url":"https:\/\/ebocreations.com\/products\/pilsner-how-the-beer-of-kings-changed-the-world-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}