{"product_id":"political-marketing-and-management-in-ghana-a-new-architecture-hardcover","title":"Political Marketing and Management in Ghana: A New Architecture - Hardcover","description":"\u003cp\u003eby \u003cb\u003eKobby Mensah\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, \u003ci\u003ePolitical Marketing and Management in Ghana\u003c\/i\u003e emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research.'\u003c\/p\u003e\u003cp\u003e --\u003cb\u003eJennifer Lees-Marshment\u003c\/b\u003e, Professor, The University of Auckland, New Zealand\u003c\/p\u003e\u003cp\u003e 'A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.' \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e --\u003cb\u003eJoshua Yindenaba Abor\u003c\/b\u003e, Professor and Dean, The University of Ghana Business School, University of Ghana\u003c\/p\u003e\u003cp\u003e This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, \u003ci\u003ePolitical Marketing and Management in Ghana\u003c\/i\u003e emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKobby Mensah\u003c\/b\u003e is a Lecturer at the University of Ghana Business School and Coordinator of Marketing and Communication (UGBS Marcoms).\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 207\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 28, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51794764333344,"sku":"9783319573724","price":105.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/39fee6f10fbaa1f1cdfc78f0d47ea6c1.webp?v=1780733280","url":"https:\/\/ebocreations.com\/products\/political-marketing-and-management-in-ghana-a-new-architecture-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}