{"product_id":"political-marketing-in-the-2021-canadian-federal-election-hardcover","title":"Political Marketing in the 2021 Canadian Federal Election - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJamie Gillies\u003c\/b\u003e (Editor), \u003cb\u003eVincent Raynauld\u003c\/b\u003e (Editor), \u003cb\u003eAndré Turcotte\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003e\"Political Marketing in the 2021 Canadian Federal Election provides an insightful and timely contribution to the field of political science and modern political campaigning. It provides a nice balance between practical review and detailed theoretical analysis. The book also covers several topics of growing importance both politically and academically, such as populism, identity and grievance politics, as well as polarisation and negative campaigning. As a result, the book acts as a good marker between the Canadian election campaign strategies of the past and the drastic changes we will likely see moving forward. I highly recommend this book for academics, students and practitioners alike.\"\u003c\/p\u003e\u003cp\u003e--- \u003cb\u003eEdward Elder\u003c\/b\u003e, Faculty of Arts, University of Auckland, New Zealand\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003e\"The 2021 Canadian federal election provided scholars with an extraordinary opportunity to study political marketing as applied during a global health crisis. From how one party galvanized the role of anger, to the hyper masculine focus of marketing the leaders through digital communications, to the challenge faced by party brands in the face of rising populist sentiment on both the left and the right, this collection sheds much needed light on the changing dynamics within the Canadian electorate and how parties use marketing tools - with varying degrees of success - to respond to them. Readers will learn much from the chapters offered here.\" \u003c\/p\u003e \u003cp\u003e--Anna Esselment, Associate Professor of Political Science, University of Waterloo\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will offer a fresh take on the dynamics of the 2021 Canadian federal election and differentiates from \u003ci\u003eThe Canadian General Election\u003c\/i\u003e book series or other books looking at the campaign horse race and results. It will instead focus on elements pertinent to the political marketing literature. Besides chapters by leading and emerging political marketing academics from different disciplines (e.g. communications, political science, political management), the co-editors of this edited volume have solicited contributions from practitioners in different fields related to political marketing (e.g. polling). Some chapters are collaborations between leading academics and practitioners, which should be a source of new insights into dynamics of political marketing that will make this edited volume unique from others published previously. In other words, the book's content will be taking our current understandings of Canadian political marketing in new directions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJamie Gillies\u003c\/b\u003e is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVincent Raynauld\u003c\/b\u003e is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAndré Turcotte\u003c\/b\u003e is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJamie Gillies\u003c\/b\u003e is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVincent Raynauld\u003c\/b\u003e is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAndré Turcotte\u003c\/b\u003e is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 162\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 10, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51781850366240,"sku":"9783031344039","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2486ce3dd0898be7b7041b7dfdac957d.webp?v=1780558860","url":"https:\/\/ebocreations.com\/products\/political-marketing-in-the-2021-canadian-federal-election-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}