{"product_id":"positioning-the-battle-for-your-mind-20th-anniversary-edition-hardcover","title":"Positioning: The Battle for Your Mind, 20th Anniversary Edition - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAl Ries\u003c\/b\u003e (Author), \u003cb\u003eJack Trout\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....\"--David Bohnett, Chairman and Founder of GeoCities \u003c\/p\u003e\u003cp\u003e A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why \"positioning\" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of \u003ci\u003ePositioning\u003c\/i\u003e....\"\u003cbr\u003e--David Bohnett, Chairman and Founder of GeoCities\u003c\/p\u003e \u003cp\u003e\"One of the most important communication books I've ever read. I recommend it highly!\"\u003cbr\u003e--Spencer Johnson, MD, co-author of \u003ci\u003eThe One Minute Manager\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIt shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, \u003ci\u003ePositioning\u003c\/i\u003e is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20\u003csup\u003eth\u003c\/sup\u003e anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.\u003c\/p\u003e \u003cp\u003eThe 20\u003csup\u003eth\u003c\/sup\u003e Anniversary Edition features commentary from the authors that offers fresh insight into why \"positioning\" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.\u003c\/p\u003e \u003cp\u003eThe first book to deal with the problems of communicating to a skeptical, over-communicated public, \u003ci\u003ePositioning \u003c\/i\u003edescribes a revolutionary approach to creating a \"position\" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAl Ries\u003c\/b\u003e is Chairman of Ries \u0026amp; Ries, Focusing Consultants. \u003cb\u003eJack Trout\u003c\/b\u003e is Chairman of Trout \u0026amp; Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.93 x 8.26 x 7.58 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 18, 2001\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753655599392,"sku":"9780071359160","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/484311f67482946fa76758c96bd7c3a6.webp?v=1780024868","url":"https:\/\/ebocreations.com\/products\/positioning-the-battle-for-your-mind-20th-anniversary-edition-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}