{"product_id":"powering-content-building-a-nonstop-content-marketing-machine-paperback","title":"Powering Content: Building a Nonstop Content Marketing Machine - Paperback","description":"\u003cp\u003eby \u003cb\u003eLaura Busche\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. \u003c\/p\u003e\u003cp\u003e Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eContent strategy: \u003c\/b\u003e understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eContent creation: \u003c\/b\u003e craft an engaging experience with content formats and copywriting formulas and templates \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eContent management: \u003c\/b\u003e organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eLaura Busche (@laurabusche) is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market -- an Autodesk company.\u003c\/p\u003e\n\u003cp\u003eShe earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD), and is currently completing a doctoral degree in Consumer Psychology. The World Economic Forum invited Laura to join the Global Shapers community of young people changing the world. She has grown passionate about content marketing from working at Groupon, National Geographic, mentoring hundreds of startups for Colombia's IT Ministry, and co-founding her own digital agency (www. ozonegroup.co).\u003c\/p\u003e\n\u003cp\u003eLaura is also a regular contributor at Smashing Magazine, Sitepoint, Invision, and Canva's Design School.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9 x 6 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 25, 2017\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760666083616,"sku":"9781491963746","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/16c85fb795cda3593bc998c05a1be406.webp?v=1780186265","url":"https:\/\/ebocreations.com\/products\/powering-content-building-a-nonstop-content-marketing-machine-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}