{"product_id":"pr-confidential-unlocking-the-secrets-to-creating-a-powerful-public-image-paperback","title":"PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image - Paperback","description":"\u003cp\u003eby \u003cb\u003eAmanda Proscia\u003c\/b\u003e (Author), \u003cb\u003eEthan Rasiel\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBefore you hire an agency or invest in PR, get the inside scoop with this book.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOutsiders have so many questions about the misunderstood public relations industry: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIsn't it all just writing press releases? When should I start? Why can't I get my story on the front page of the New York Times? \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTo get the most from your PR investment, you need an insider's perspective.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWriting in an Advice Column format, Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges, you'll learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat PR is and what it isn't (like, advertising, marketing and sales)\u003c\/li\u003e\n\u003cli\u003eWhy you might not be ready to invest in PR\u003c\/li\u003e\n\u003cli\u003eThe \"3 I\" formula for spotting a newsworthy angle \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGet ready to be entertained as Proscia shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a PR newbie or a seasoned pro, you'll enjoy this refreshingly honest guide to public relations from the client's perspective. Better yet, you'll emerge with a better understanding of how to put PR to work for your business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 100\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 17, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51776829063456,"sku":"9798988720218","price":16.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8617b58f8432072ea556a19f072c639d.webp?v=1780487039","url":"https:\/\/ebocreations.com\/products\/pr-confidential-unlocking-the-secrets-to-creating-a-powerful-public-image-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}