{"product_id":"predictably-irrational-the-hidden-forces-that-shape-our-decisions-hardcover","title":"Predictably Irrational: The Hidden Forces That Shape Our Decisions - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDan Ariely\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"A marvelous book... thought provoking and highly entertaining.\" \u003cbr\u003e--Jerome Groopman, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eHow Doctors Think\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\"Ariely not only gives us a great read; he also makes us much wiser.\" \u003cbr\u003e--George Akerlof, 2001 Nobel Laureate in Economics \u003c\/p\u003e\u003cp\u003e\"Revolutionary.\" \u003cbr\u003e--\u003cem\u003eNew York Times Book Review\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003eWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?\u003c\/p\u003e\u003cp\u003eWhen it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?\u003c\/p\u003e\u003cp\u003eIn this newly revised and expanded edition of the groundbreaking \u003cem\u003eNew York Times\u003c\/em\u003e bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow do we think about money? \u003cbr\u003eWhat caused bankers to lose sight of the economy? \u003cbr\u003eWhat caused individuals to take on mortgages that were not within their means?\u003cbr\u003eWhat irrational forces guided our decisions?\u003cbr\u003eAnd how can we recover from an economic crisis? \u003c\/p\u003e\u003cp\u003eIn this revised and expanded edition of the \u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eWall Street Journal\u003c\/em\u003e bestseller \u003cem\u003ePredictably Irrational\u003c\/em\u003e, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble. \u003c\/p\u003e\u003cp\u003eBlending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market--with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer. \u003c\/p\u003e\u003cp\u003ePacked with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of \u003cem\u003ePredictably Irrational\u003c\/em\u003e will change the way we interact with the world--from the small decisions we make in our own lives to the individual and collective choices that shape our economy. \u003c\/p\u003e--\u003cem\u003eBoston Globe\u003c\/em\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow do we think about money? \u003cbr\u003eWhat caused bankers to lose sight of the economy? \u003cbr\u003eWhat caused individuals to take on mortgages that were not within their means?\u003cbr\u003eWhat irrational forces guided our decisions?\u003cbr\u003eAnd how can we recover from an economic crisis? \u003c\/p\u003e\u003cp\u003eIn this revised and expanded edition of the \u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eWall Street Journal\u003c\/em\u003e bestseller \u003cem\u003ePredictably Irrational\u003c\/em\u003e, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble. \u003c\/p\u003e\u003cp\u003eBlending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market--with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer. \u003c\/p\u003e\u003cp\u003ePacked with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of \u003cem\u003ePredictably Irrational\u003c\/em\u003e will change the way we interact with the world--from the small decisions we make in our own lives to the individual and collective choices that shape our economy. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.35 x 9.24 x 6.38 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 19, 2009\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAward:\u003c\/strong\u003e Axiom Business Book Awards (2009)\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753466495264,"sku":"9780061854545","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ef970834260de14f4053b5a84c6dc6e7.webp?v=1780021116","url":"https:\/\/ebocreations.com\/products\/predictably-irrational-the-hidden-forces-that-shape-our-decisions-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}