{"product_id":"predictive-business-analytics-forward-looking-capabilities-to-improve-business-performance-hardcover","title":"Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLawrence Maisel\u003c\/b\u003e (Author), \u003cb\u003eGary Cokins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover the breakthrough tool your company can use to make winning decisions\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, \u003ci\u003ePredictive Business Analytics\u003c\/i\u003e defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making\u003c\/li\u003e \u003cli\u003eLooks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling\u003c\/li\u003e \u003cli\u003eWritten for senior financial professionals, as well as general and divisional senior management\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eVisionary and effective, \u003ci\u003ePredictive Business Analytics\u003c\/i\u003e reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePREDICTIVE BUSINESS ANALYTICS\u003c\/b\u003e Forward-Looking Capabilities to Improve Business Performance \u003c\/p\u003e\u003cp\u003eWith the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions. \u003c\/p\u003e\u003cp\u003eRedefine the way your organization does business with the techniques and tools in \u003ci\u003ePredictive Business Analytics\u003c\/i\u003e. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePredictive Business Analytics\u003c\/i\u003e, Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting. \u003c\/p\u003e\u003cp\u003eWith an abundance of case examples, this guide insightfully considers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy predictive business analytics is the next \"new\" wave\u003c\/li\u003e \u003cli\u003ePutting the predictive business analytics model to work in your business\u003c\/li\u003e \u003cli\u003eDeveloping predictive business analytics--the guiding principles\u003c\/li\u003e \u003cli\u003eHow to get started with a predictive business analytics function\u003c\/li\u003e \u003cli\u003eDeploying the predictive business analytics function\u003c\/li\u003e \u003cli\u003eWhat happens when you integrate business intelligence, business analytics, and enterprise performance management\u003c\/li\u003e \u003cli\u003ePutting your money where your strategy is: driver-based budgets\u003c\/li\u003e \u003cli\u003eMoving from aspirations to practice with analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRead \u003ci\u003ePredictive Business Analytics\u003c\/i\u003e and exploit the power of data in your business to get ahead of the competition--and stay there.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePREDICTIVE BUSINESS ANALYTICS\u003c\/b\u003e Forward-Looking Capabilities to Improve Business Performance \u003c\/p\u003e\u003cp\u003eWith the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions. \u003c\/p\u003e\u003cp\u003eRedefine the way your organization does business with the techniques and tools in \u003ci\u003ePredictive Business Analytics\u003c\/i\u003e. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePredictive Business Analytics, \u003c\/i\u003e Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting. \u003c\/p\u003e\u003cp\u003eWith an abundance of case examples, this guide insightfully considers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy predictive business analytics is the next \"new\" wave\u003c\/li\u003e \u003cli\u003ePutting the predictive business analytics model to work in your business\u003c\/li\u003e \u003cli\u003eDeveloping predictive business analytics--the guiding principles\u003c\/li\u003e \u003cli\u003eHow to get started with a predictive business analytics function\u003c\/li\u003e \u003cli\u003eDeploying the predictive business analytics function\u003c\/li\u003e \u003cli\u003eWhat happens when you integrate business intelligence, business analytics, and enterprise performance management\u003c\/li\u003e \u003cli\u003ePutting your money where your strategy is: driver-based budgets\u003c\/li\u003e \u003cli\u003eMoving from aspirations to practice with analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRead \u003ci\u003ePredictive Business Analytics\u003c\/i\u003e and exploit the power of data in your business to get ahead of the competition--and stay there.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLAWRENCE S. MAISEL, \u003c\/b\u003e President of DecisionVu, specializes in corporate performance management, financial management, and IT value management. He has extensive industry experiences with numerous Global 1000 companies including MetLife, TIAA-CREF, Citigroup, GE, Bristol-Myers, Pfizer, and News Corp\/Fox Entertainment. Larry co-created with Drs. Kaplan and Norton the Balanced Scorecard Approach, and co-authored with Drs. Kaplan and Cooper \u003ci\u003eImplementing Activity-Based Cost Management\u003c\/i\u003e. He is a CPA, holds a BA from NYU and an MBA from Pace University, and was an adjunct professor at Columbia University's Graduate Business School. Contact him at LMaisel@DecisionVu.com. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGARY COKINS\u003c\/b\u003e is the founder of Analytics-Based Performance Management, LLC. He is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He served fifteen years as a consultant with Deloitte Consulting, KPMG, and Electronic Data Systems (EDS, now part of HP). From 1997 until recently, Gary was in business development with SAS, a leading provider of enterprise performance management and business analytics and intelligence software. He has a degree in operations research from Cornell University and an MBA from Northwestern University Kellogg School of Management. Contact him at gcokins@garycokins.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 07, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772730343712,"sku":"9781118175569","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/906eabea507ad386e8a057a99250f306.webp?v=1780412698","url":"https:\/\/ebocreations.com\/products\/predictive-business-analytics-forward-looking-capabilities-to-improve-business-performance-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}