{"product_id":"product-management-for-dummies-paperback","title":"Product Management for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrian Lawley\u003c\/b\u003e (Author), \u003cb\u003ePamela Schure\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour one-stop guide to becoming a product management prodigy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America--yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job--or simply aspire to break into a new role--\u003ci\u003eProduct Management For Dummies\u003c\/i\u003e gives you the tools to increase your skill level and manage products like a pro. \u003c\/p\u003e\u003cp\u003eFrom defining what product management is--and isn't--to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate a winning strategy for your product\u003c\/li\u003e \u003cli\u003eGather and analyze customer and market feedback\u003c\/li\u003e \u003cli\u003ePrioritize and convey requirements to engineering teams effectively\u003c\/li\u003e \u003cli\u003eMaximize revenues and profitability\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProduct managers are responsible for so much more than meets the eye--and this friendly, authoritative guide lifts the curtain on what it takes to succeed.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate a winning strategy for your product\u003c\/li\u003e \u003cli\u003eGather customer and market feedback to maximize revenue\u003c\/li\u003e \u003cli\u003eMaster persuading your team\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe essential guide to seamless product management\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eProduct Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. \u003c\/p\u003e\u003cp\u003eIncludes a free download of Product Management Lifecycle Toolkit(TM) templates (Microsoft Office format), a $99 value. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eProduct management principles\u003c\/li\u003e \u003cli\u003eMaintaining product life cycles\u003c\/li\u003e \u003cli\u003eSuccessful market research\u003c\/li\u003e \u003cli\u003eCompetitive market analysis\u003c\/li\u003e \u003cli\u003eEffective product launches\u003c\/li\u003e \u003cli\u003eDynamic product road maps\u003c\/li\u003e \u003cli\u003ePractical communication tips\u003c\/li\u003e \u003cli\u003eDevelop a powerful business case\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrian Lawley\u003c\/b\u003e is the CEO and founder of the 280 Group, the world's leading product management consulting and training firm. \u003cb\u003ePamela Schure\u003c\/b\u003e is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.2 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 24, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772716417312,"sku":"9781119264026","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9ca8b76be06db0362cca4ed4ad40b07a.webp?v=1780412340","url":"https:\/\/ebocreations.com\/products\/product-management-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}