{"product_id":"product-research-rules-nine-foundational-rules-for-product-teams-to-run-accurate-research-that-delivers-actionable-insight-paperback","title":"Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight - Paperback","description":"\u003cp\u003eby \u003cb\u003eC. Todd Lombardo\u003c\/b\u003e (Author), \u003cb\u003eAras Bilgen\u003c\/b\u003e (Author), \u003cb\u003eMichael Connors\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDigital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. \u003c\/p\u003e\u003cp\u003e Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eRecognize and avoid common research pitfalls \u003c\/li\u003e\n\u003cli\u003eSwitch to the insight-making mindset that underlies all successful research efforts \u003c\/li\u003e\n\u003cli\u003eFind out how to look at data, formulate the right questions, and pick the right research method \u003c\/li\u003e\n\u003cli\u003eLearn interview techniques and research skills \u003c\/li\u003e\n\u003cli\u003eAnalyze for insights collaboratively while avoiding bias \u003c\/li\u003e\n\u003cli\u003eInspire action with your insights through powerful presentations and prototypes \u003c\/li\u003e\n\u003cli\u003eLearn how to involve a wide variety of stakeholders in research, from developers to executives \u003c\/li\u003e\n\u003cli\u003eDiscover how you can make research a habit, not a one-off effort \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eC. Todd Lombardo -- Originally trained in science and engineering, he's held positions ranging from scientist, to engineer, to product manager, to designer, and even professor. He's the founder of ProductCamp Boston, and currently works on Product at Vempathy, an artificial intelligence app that helps product teams gain insight into their user behaviors. He also serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).\u003c\/p\u003e\u003cp\u003eAras Bilgen -- Aras provides design training and coaching for designers, business analysts, and executives. He held design leadership roles in finance and e-commerce domains. He was the Senior Vice President of experience design and front-end development at Garanti Bank, the Product Director for ÇiçekSepeti (the largest flower and gifting site in the world), a Product Group Manager at Monitise, and a UX planner at Intel for MeeGo and Tizen. He speaks at international design conferences, and the products he worked on have reached more than 160 million users worldwide.\u003c\/p\u003e\u003cp\u003eAras holds an MSc in Computer Science from Georgia Tech, a BSc from Bilkent University and currently pursuing a BA in Sociology from Anadolu University. He completed research internships at Microsoft Research Cambridge and Lancaster University, United Kingdom.\u003c\/p\u003e\u003cp\u003eMichael Connors is the Executive Creative Director of Fresh Tilled Soil, a Boston-based design firm. He primarily leads strategic design thinking sessions for projects of all sizes. Throughout his 25+ year design career, he has been a hands-on designer for a wide range of deliverables for digital and print products. He was formally trained as a fine artist with an MFA in Painting. He has been a design consultant for major universities for many years and has regularly taught design at the higher-ed level. He is currently Adjunct Faculty at IE Business School in Madrid, teaching workshops on design thinking.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 258\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 15, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51771907539232,"sku":"9781492049470","price":55.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2450eddb394811692c506b180e31d4ac.webp?v=1780396735","url":"https:\/\/ebocreations.com\/products\/product-research-rules-nine-foundational-rules-for-product-teams-to-run-accurate-research-that-delivers-actionable-insight-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}