{"product_id":"profiting-from-services-and-solutions-what-product-centric-firms-need-to-know-paperback","title":"Profiting From Services and Solutions: What Product-Centric Firms Need to Know - Paperback","description":"\u003cp\u003eby \u003cb\u003eValarie a. Zeithaml\u003c\/b\u003e (Author), \u003cb\u003eStephen W. Brown\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eDesigned for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eValarie A. Zeithaml is the David S. Van Pelt Family Distinguished Professor of Marketing and an award-winning teacher and researcher at the Kenan-Flagler Business School at the University of North Carolina.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 132\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.29 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 15, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51799797236000,"sku":"9781606497487","price":23.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7da7f59fcf310a9d8ead8d45ace92f66.webp?v=1780822998","url":"https:\/\/ebocreations.com\/products\/profiting-from-services-and-solutions-what-product-centric-firms-need-to-know-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}