{"product_id":"promotion-recruitment-and-retention-of-members-in-nonprofit-organizations-hardcover","title":"Promotion, Recruitment and Retention of Members in Nonprofit Organizations - Hardcover","description":"\u003cp\u003eby \u003cb\u003eCecilia Isabel Calderón Valencia\u003c\/b\u003e (Author), \u003cb\u003eJudith Cavazos-Arroyo\u003c\/b\u003e (Author), \u003cb\u003eAlfonso López-Lira Arjona\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAlthough research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eCecilia Isabel Calderón-Valencia\u003c\/b\u003e is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management. \u003cbr\u003e \u003cb\u003eJudith Cavazos-Arroyo\u003c\/b\u003e is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation. \u003cbr\u003e \u003cb\u003eAlfonso López-Lira Arjona\u003c\/b\u003e is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Autónoma de Nuevo León. As a national accredited researcher, he is interested in business growth and organizational innovation.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 136\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 08, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51773795893536,"sku":"9781839826597","price":170.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c554462b6593eafbcc14dad18e0ee384_e17a1622-6b7a-40ee-8d54-7f8f7f741950.webp?v=1780432995","url":"https:\/\/ebocreations.com\/products\/promotion-recruitment-and-retention-of-members-in-nonprofit-organizations-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}