{"product_id":"proofiness-how-youre-being-fooled-by-the-numbers-paperback","title":"Proofiness: How You're Being Fooled by the Numbers - Paperback","description":"\u003cp\u003eby \u003cb\u003eCharles Seife\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the author of \u003ci\u003eZero\u003c\/i\u003e, comes this \"admirable salvo against quantitative bamboozlement by the media and the government\" (\u003ci\u003eThe Boston Globe\u003c\/i\u003e) \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eZero\u003c\/i\u003e, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or \"proofiness\"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eCharles Seife is the author of five previous books, including \u003ci\u003eProofiness\u003c\/i\u003e and \u003ci\u003eZero, \u003c\/i\u003e which won the PEN\/Martha Albrand Award for first nonfiction and was a \u003ci\u003eNew York Times\u003c\/i\u003e notable book. He has written for a wide variety of publications, including \u003ci\u003eThe New York Times, Wired, New Scientist, Science, Scientific American, \u003c\/i\u003e and \u003ci\u003eThe Economist\u003c\/i\u003e. He is a professor of journalism at New York University and lives in New York City.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 7.9 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 27, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758953660704,"sku":"9780143120070","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b62f7bfacf91982a4f3034c354a08c8c.webp?v=1780139866","url":"https:\/\/ebocreations.com\/products\/proofiness-how-youre-being-fooled-by-the-numbers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}