{"product_id":"proximity-marketing-converging-community-consciousness-and-consumption-paperback","title":"Proximity Marketing: Converging Community, Consciousness, and Consumption - Paperback","description":"\u003cp\u003eby \u003cb\u003eRajagopal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis.\u003c\/b\u003e It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.\u003c\/p\u003e\u003cp\u003eSuccess factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 30, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51750020251936,"sku":"9781637425770","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9b4ccc8e5d9f0535b15a05b161cde7aa.webp?v=1779941430","url":"https:\/\/ebocreations.com\/products\/proximity-marketing-converging-community-consciousness-and-consumption-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}