{"product_id":"public-relations-and-communications-from-theory-to-practice-paperback","title":"Public Relations and Communications: From Theory to Practice - Paperback","description":"\u003cp\u003eby \u003cb\u003eAoife O'Donnell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.\u003c\/p\u003e \u003cp\u003eThe book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.\u003c\/p\u003e \u003cp\u003eThis book is ideal for undergraduate PR modules, particularly those with experiential and\/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.\u003c\/p\u003e \u003cp\u003eSituational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com\/9781032170435. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAoife O'Donnell\u003c\/strong\u003e has been working in communications in Dublin, Ireland for over 25 years. She lectures in public relations on both undergraduate and post graduate programmes and holds a masters in education and training. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 226\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 13, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749374394656,"sku":"9781032170435","price":100.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/0f430b4d139da18255bb62c02f7786aa.webp?v=1779931380","url":"https:\/\/ebocreations.com\/products\/public-relations-and-communications-from-theory-to-practice-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}