{"product_id":"public-relations-branding-and-authenticity-brand-communications-in-the-digital-age-paperback","title":"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Paperback","description":"\u003cp\u003eby \u003cb\u003eSian Rees\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePublic Relations, Branding and Authenticity: Brand Communications in the Digital Age\u003c\/em\u003e explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSian Rees\u003c\/strong\u003e is Associate Professor at Swansea University, specialising in public relations, marketing and branding. Following an industry career in public relations and marketing, she is currently Head of the Department of Media \u0026amp; Communications at Swansea University, UK. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 196\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51784933277984,"sku":"9781032175188","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9e6d306df6ce90233fae1356b6b58839.webp?v=1780609918","url":"https:\/\/ebocreations.com\/products\/public-relations-branding-and-authenticity-brand-communications-in-the-digital-age-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}