{"product_id":"qualitative-research-methods-for-business-students-a-global-approach-paperback","title":"Qualitative Research Methods for Business Students: A Global Approach - Paperback","description":"\u003cp\u003eby \u003cb\u003eKingsley Obi Omeihe\u003c\/b\u003e (Author), \u003cb\u003eChristian Harrison\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cem\u003eQualitative Research Methods for Business Students: A Global Approach \u003c\/em\u003eprovides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. \u003c\/p\u003e Key features include:  \u003cul\u003e Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. \u003c\/ul\u003e Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. \u003cstrong\u003eDr Kingsley O. Omeihe \u003c\/strong\u003eis an Associate Professor for Marketing and Small Business at the University of the West of Scotland \u003cstrong\u003eProf Christian Harrison\u003c\/strong\u003e is a Professor of Leadership and Enterprise at the University of Bolton.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 23, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751669432608,"sku":"9781529601725","price":162.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/78ed7a780e8c1fe9ec3c99bde62c6144.webp?v=1779977592","url":"https:\/\/ebocreations.com\/products\/qualitative-research-methods-for-business-students-a-global-approach-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}