{"product_id":"r-d-collaboration-on-trial-realizing-value-from-the-corporate-image-hardcover","title":"R \u0026 D Collaboration on Trial: Realizing Value from the Corporate Image - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid V. Gibson\u003c\/b\u003e (Author), \u003cb\u003eEverett M. Rogers\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003eShaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 607\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.82 x 9.48 x 6.38 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 1994\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758153728288,"sku":"9780875843643","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b173905e910f0b875a1829eaa70156aa.webp?v=1780119371","url":"https:\/\/ebocreations.com\/products\/r-d-collaboration-on-trial-realizing-value-from-the-corporate-image-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}