{"product_id":"release-the-power-of-entangled-marketingtm-moving-beyond-engagement-paperback","title":"Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement - Paperback","description":"\u003cp\u003eby \u003cb\u003eSebastian Jespersen\u003c\/b\u003e (Author), \u003cb\u003eStan Rapp\u003c\/b\u003e (Author), \u003cb\u003eDiana Blumensen\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEntangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.\u003c\/p\u003e \u003cp\u003eThe book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's \"Zero Degrees of Separation.\" The authors maintain that bottom-line results improve exponentially when brand and customer act as a \"one-plus-one\" twosome.\u003c\/p\u003e \u003cp\u003eThe ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.\u003cbr\u003e \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 164\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.35 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 26, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51796419182880,"sku":"9781942324034","price":19.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c2d3e461586cca94007f166b8930de0a.webp?v=1780757252","url":"https:\/\/ebocreations.com\/products\/release-the-power-of-entangled-marketingtm-moving-beyond-engagement-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}