{"product_id":"remaking-the-american-patient-how-madison-avenue-and-modern-medicine-turned-patients-into-consumers-paperback","title":"Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers - Paperback","description":"\u003cp\u003eby \u003cb\u003eNancy Tomes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn a work that spans the twentieth century, Nancy Tomes questions the popular - and largely unexamined - idea that in order to get good health care, people must learn to shop for it. \u003ci\u003eRemaking the American Patient\u003c\/i\u003e explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as \"health care,\" Tomes considers what it means to be a \"good\" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eNancy Tomes is SUNY Distinguished Professor of History at Stony Brook University and author of \u003ci\u003eThe Gospel of Germs: Men, Women, and the Microbe in American Life\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 560\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.25 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2025\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51773152887072,"sku":"9781469688442","price":61.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/04133034cf24016ef9edcdd52e49639d.webp?v=1780420756","url":"https:\/\/ebocreations.com\/products\/remaking-the-american-patient-how-madison-avenue-and-modern-medicine-turned-patients-into-consumers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}