{"product_id":"renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-hardcover","title":"Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDrew Neisser\u003c\/b\u003e (Author), \u003cb\u003eBrent Adamson\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing has become ridiculously complicated, but yours doesn't have to be.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWalk through a highly refined discovery process that culminates in finding your brand's purpose\u003c\/li\u003e\n\u003cli\u003eDefine your company's purpose in eight words or fewer\u003c\/li\u003e\n\u003cli\u003eBuild team support for new marketing initiatives while establishing your unique brand story, voice, and design\u003c\/li\u003e\n\u003cli\u003eAssemble effective marketing plans that engage employees, inspire customers, and attract new business\u003c\/li\u003e\n\u003cli\u003eDrive perpetual growth by creating a culture with metrics, marketing technology, and experimentation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 05, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51783531397408,"sku":"9781737212546","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/188d8fff2096a3a32ca85c2e5c21f0b5.webp?v=1780589155","url":"https:\/\/ebocreations.com\/products\/renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}