{"product_id":"reputation-capital-how-to-navigate-crises-and-protect-your-greatest-asset-paperback","title":"Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset - Paperback","description":"\u003cp\u003eby \u003cb\u003eT. J. Winick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to \"make it go away\" by refusing to apologize, declining to comment, or going on the attack--anything to deflect attention. Often that kind of response becomes a scandal of its own. \u003cp\u003e\u003c\/p\u003eIn his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them. \u003cp\u003e\u003c\/p\u003eDrawing on his intimate insider knowledge of the media, Winick addresses every conceivable aspect of how to respond to a scandal. He includes his Ten Crisis Commandments--universal dos and don'ts--and the seven qualities for an effective response. Using dozens of examples, he covers critical issues such as choosing when and how to apologize and when not to, creating a crisis communication plan and forming a response team, making the press your ally; choosing the right social media channel to deliver your message, navigating controversial social issues, and much more. \u003cp\u003e\u003c\/p\u003eWinick's experience covering brands in crisis and then defending them makes this book an invaluable resource. \"I have been both the hunter and the hunted,\" he writes. If you've built your reputation capital through years of living the ideals you espouse, this book will help you protect and defend it when that inevitable crisis strikes.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eT. J. Winick\u003c\/b\u003e leads the crisis practice at Issues Management Group, an award-winning public relations and digital marketing agency headquartered in Boston. Winick was a correspondent and anchor for ABC News, during which he reported across platforms including \u003ci\u003eNewsOne\u003c\/i\u003e, \u003ci\u003eNightline\u003c\/i\u003e, \u003ci\u003eWorld News Now\u003c\/i\u003e, and \u003ci\u003eGood Morning America\u003c\/i\u003e. He also worked as a reporter in local news for ten years in such major markets as Pittsburgh and Boston. His insights on crisis communications have appeared in numerous outlets, including \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003ePR Week\u003c\/i\u003e, \u003ci\u003ePRNews\u003c\/i\u003e, and \u003ci\u003eO'Dwyer's\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 8.98 x 6.05 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 20, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51766338945312,"sku":"9781523001842","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3d5678e04a3705d646ea4dc8e3bc4a10.webp?v=1780290619","url":"https:\/\/ebocreations.com\/products\/reputation-capital-how-to-navigate-crises-and-protect-your-greatest-asset-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}