Retail Marketing Management: The 5 Es of Retailing - Paperback

Retail Marketing Management: The 5 Es of Retailing - Paperback

$172.80


by Dhruv Grewal (Author)

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Number of Pages: 200
Dimensions: 0.5 x 9.4 x 6.6 IN
Publication Date: December 14, 2018
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Estimated delivery: June 14 - June 17, 2026

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