{"product_id":"rethinking-competitive-advantage-new-rules-for-the-digital-age-hardcover","title":"Rethinking Competitive Advantage: New Rules for the Digital Age - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRam Charan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow do you gain an edge in the digital world order?\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003e\"Another book for the ages from a master  . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.\"--Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe old ways of creating competitive advantage for your business--such as building moats to ward off competitors--have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value. \u003cp\u003e\u003c\/p\u003eA handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled--and the clock is running out. \u003cp\u003e\u003c\/p\u003eIn this lively, accessible guide, Ram Charan, bestselling author and adviser to some of the world's top CEOs and boards, redefines competitive advantage for the digital-first era, offering a set of new rules to get ahead: \u003cp\u003e\u003c\/p\u003e- Create an ecosystem with third-party partners to revolutionize and personalize the customer experience.\u003cbr\u003e- Empower teams focused on a single task, building a \"social engine\" that drives constant innovation, fast execution, and customer satisfaction.\u003cbr\u003e- Attract funders who understand the big picture: that beyond a certain scale, major upfront spending will turn into a cash-generation machine. \u003cp\u003e\u003c\/p\u003eFilled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models. \u003cp\u003e\u003c\/p\u003eCompeting against digital giants might seem daunting, if not impossible. The necessary computing power is within any company's reach. By borrowing from these digital winners' playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you're in the C-suite or brainstorming the next big idea from your garage, \u003ci\u003eRethinking Competitive Advantage\u003c\/i\u003e is the ultimate guide to creating competitive advantage today.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRam Charan\u003c\/b\u003e is a highly acclaimed business adviser, speaker, and author, well known for his practical, real-world perspective. He was a Baker Scholar at Harvard Business School where he earned his MBA degree with distinction, as well as his DBA. Charan is the author of \u003ci\u003eWhat the CEO Wants You to Know\u003c\/i\u003e, \u003ci\u003eProfitable Growth Is Everyone's Business\u003c\/i\u003e, \u003ci\u003eThe Leadership Pipeline\u003c\/i\u003e, and \u003ci\u003eBoards at Work\u003c\/i\u003e. His articles have appeared in \u003ci\u003eFortune\u003c\/i\u003e and \u003ci\u003eHarvard Business Review.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.4 x 5.6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 06, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768947540256,"sku":"9780525575603","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5e760c860eb8f8e254ad081e3981b751.webp?v=1780340338","url":"https:\/\/ebocreations.com\/products\/rethinking-competitive-advantage-new-rules-for-the-digital-age-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}