{"product_id":"revenue-growth-platform-a-strategic-and-tactical-guidebook-for-securing-growth-paperback","title":"Revenue Growth Platform: A Strategic and Tactical Guidebook for Securing Growth - Paperback","description":"\u003cp\u003eby \u003cb\u003eJan Ropponen\u003c\/b\u003e (Author), \u003cb\u003eSami Lampinen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe used to live in a product-centric world, where companies were built in siloes to\u003cbr\u003e effectively pump out products in a transactional fashion. Companies did not need to be so\u003cbr\u003e connected to customers to succeed. We have now moved into a service-oriented world, \u003cbr\u003e because customers demand results and outcomes, instead of products.\u003cbr\u003e Expectations towards companies have increased and products aren't any longer the only\u003cbr\u003e element considered when buyers make their decisions. According to a study, buyers are 5.2\u003cbr\u003e times more likely to purchase from companies with a great customer experience. We truly\u003cbr\u003e live in a time where customer-centric companies flourish, a time which Forrester calls \"The\u003cbr\u003e Age of the Customer.\"\u003c\/p\u003e\u003cp\u003eTo succeed in this new world, companies need to have an increased focus on the whole\u003cbr\u003e customer lifecycle and they need to become more connected with customers in all stages of\u003cbr\u003e the journey. This means that both how the organization and technology are set up need to\u003cbr\u003e change, to be able to deliver a differentiated experience. To deliver on this differentiated\u003cbr\u003e experience, successful organizations are built with platform thinking, where roles, processes\u003cbr\u003e and technology steer customers as predictably as a factory line creates high-quality products\u003cbr\u003e 99.9% of the time.\u003cbr\u003e How do you build a B2B organization that is connected to customers and also predictable and\u003cbr\u003e scalable?\u003cbr\u003e To answer this question, we dive into these topics in this book: \u003cbr\u003e How are services and software fueling growth for B2B companies?\u003cbr\u003e What are new roles and responsibilities in a modern organization?\u2028\u003cbr\u003e How should marketing and sales be aligned?\u003cbr\u003e What is the technology that is needed?\u003cbr\u003e What is the role of customer support and customer success?\u003cbr\u003e What can and should be automated and what still needs humans? \u2028\u003cbr\u003e What can small agile companies teach larger organizations?\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 150\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 8.5 x 8.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 22, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51793461477664,"sku":"9789526907918","price":26.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/501e85568b2dcff288dca746544f0cff.webp?v=1780722177","url":"https:\/\/ebocreations.com\/products\/revenue-growth-platform-a-strategic-and-tactical-guidebook-for-securing-growth-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}