{"product_id":"revenue-management-hard-core-tactics-for-market-domination-paperback","title":"Revenue Management: Hard-Core Tactics for Market Domination - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert G. Cross\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFrom the man the \u003ci\u003eWall Street Journal\u003c\/i\u003e hailed as \"the guru of Revenue Management\" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003eWhatever happened to growth? In \u003ci\u003eRevenue Management, \u003c\/i\u003e Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, \u003ci\u003eRevenue Management\u003c\/i\u003e overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eUsing case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eFrom the man the \"Wall Street Journal hailed as \"the guru of Revenue Management\" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eWhatever happened to growth? In \"Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, \"Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eUsing case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRobert G. Cross\u003c\/b\u003e is the chairman of Revenue Analytics, Inc. Previously he founded Talus Solutions, Inc., which worked with clients including Ford Motor Company and UPS. His book \u003ci\u003eRevenue Management: Hard Core Tactics for Market Domination\u003c\/i\u003e was a\u003ci\u003e New York Times\u003c\/i\u003e Business Best Seller and was published worldwide, in French, German, Japanese, Korean, Chinese, and Portuguese editions.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.34 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 29, 1997\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757313491232,"sku":"9780767900331","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/50132454dd434702eee26654c5f32d8f.webp?v=1780099383","url":"https:\/\/ebocreations.com\/products\/revenue-management-hard-core-tactics-for-market-domination-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}