{"product_id":"rhetoric-the-art-of-persuasion-hardcover","title":"Rhetoric: The Art of Persuasion - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAndrew Aberdein\u003c\/b\u003e (Author), \u003cb\u003eAdina Arvatu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhen is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAndrew Aberdein\u003c\/b\u003e is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Techonology. He lives in Melbourne, Florida. \u003cb\u003eAdina Arvatu\u003c\/b\u003e is a specialist in philosophy and comparative literature, living in Melbourne, Australia.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 64\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 6.7 x 5.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 23, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770451231008,"sku":"9781632864437","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/bafdadd8f411eb13b541d29fd59836d5.webp?v=1780371917","url":"https:\/\/ebocreations.com\/products\/rhetoric-the-art-of-persuasion-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}