{"product_id":"rivalry-and-group-behavior-among-consumers-and-brands-comparisons-in-and-out-of-the-sport-context-hardcover","title":"Rivalry and Group Behavior Among Consumers and Brands: Comparisons in and Out of the Sport Context - Hardcover","description":"\u003cp\u003eby \u003cb\u003eCody T. Havard\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product\/service preferences. It examines how out-group behavior differs among relevant groups. \u003c\/p\u003e \u003cp\u003eReaders are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. \u003c\/p\u003e \u003cp\u003eIncorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product\/service preferences. It examines how out-group behavior differs among relevant groups. \u003c\/p\u003e \u003cp\u003eReaders are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. \u003c\/p\u003e \u003cp\u003eIncorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.\u003c\/p\u003e\u003cp\u003eCody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer\/host of the \u003ci\u003eBeing a Fan of Disney Podcast with Cody T. Havard, Ph.D.\u003c\/i\u003e Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer\/host of the \u003ci\u003eBeing a Fan of Disney Podcast with Cody T. Havard, Ph.D.\u003c\/i\u003e Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 136\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 18, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51785183822112,"sku":"9783030852443","price":113.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8d679419c82c88b9df99e19121f8a88e.webp?v=1780612897","url":"https:\/\/ebocreations.com\/products\/rivalry-and-group-behavior-among-consumers-and-brands-comparisons-in-and-out-of-the-sport-context-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}