{"product_id":"romancing-yesenia-how-a-mexican-melodrama-shaped-global-popular-culture-paperback","title":"Romancing Yesenia: How a Mexican Melodrama Shaped Global Popular Culture - Paperback","description":"\u003cp\u003eby \u003cb\u003eMasha Salazkina\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit \u003c\/b\u003e\u003cb\u003ewww.luminosoa.org\u003c\/b\u003e\u003cb\u003e to learn more.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This book follows the production, transnational circulation, and reception of the highest grossing film in the history of Soviet exhibition, the 1971 Mexican romance \u003ci\u003eYesenia\u003c\/i\u003e. The film adaptation of a telenovela based on a wildly popular graphic novel set during the Second Franco-Mexican War became a surprise hit in the USSR, selling more than ninety million tickets in the first year of its Soviet release alone. Drawing on years of archival research, renowned film scholar Masha Salazkina takes \u003ci\u003eYesenia'\u003c\/i\u003es unprecedented popularity as an entry point into a wide-ranging exploration of the cultures of Mexico and the Soviet Union in the 1970s and of the ways in which popular culture circulated globally. Paying particular attention to the shifting landscape of sexual politics, \u003ci\u003eRomancing \"Yesenia\" \u003c\/i\u003eargues for the enduring importance and ideological ambiguities of melodramatic forms in global popular media.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eIn 1975 the Mexican melodrama \u003ci\u003eYesenia\u003c\/i\u003e took the Soviet Union by storm to become the highest grossing film in the history of film exhibition there--to the anger of Russian elites. We rush to read Masha Salazkina's account to find out how we missed this important chapter in world film distribution history. The answer is that there is no such chapter because no other scholar in the field could pull off this international tour de force--an exhaustive cross-cultural analysis of a single melodrama, a continent-crossing that connects the telenovela tradition with Mexican Golden Age cinema as well as Soviet era melodrama. Salazkina tells us that we should have known that the contemporary 'global-popular' is not new, setting the bar high for another generation of multilingual world culture critics.--Jane M. Gaines, author of \u003ci\u003ePink-Slipped: What Happened to Women in the Silent Film Industry?\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"What does film history look like when we bypass the Global North? This is the historiographic provocation at the heart of \u003ci\u003eRomancing 'Yesenia\u003c\/i\u003e\u003ci\u003e, ' \u003c\/i\u003ea book that will serve as a model for transnational film histories to come. Salazkina moves with ease between Latin American studies and Russian and post-Soviet studies to reconstruct the unlikely global media circuit between Latin America and the Soviet Union. Offering an account of how the transculturation of the Latin American melodrama through the lens of Soviet vernacular culture produced a transnational affective space, Salazkina also challenges both the national allegorical readings of non-Western texts as well as the European literary and Hollywood film canon of melodrama studies.\"--Nilo Couret, author of \u003ci\u003eMock Classicism: Latin American Film Comedy, 1930-1960\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMasha Salazkina\u003c\/b\u003e is Professor of Film Studies at Concordia University, Montreal. She is author of \u003ci\u003eWorld Socialist Cinema: Alliances, Affinities, and Solidarities in the Global Cold War\u003c\/i\u003e and \u003ci\u003eIn Excess: Sergei Eisenstein's Mexico\u003c\/i\u003e. She is also coeditor of \u003ci\u003eGlobal Perspectives on Amateur Film Histories and Cultures\u003c\/i\u003e and \u003ci\u003eSound, Speech, Music in Soviet and Post-Soviet Cinema\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 230\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 06, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51775953142048,"sku":"9780520400757","price":62.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a932106438e6a30f2b54d0a567cd80ce.webp?v=1780469480","url":"https:\/\/ebocreations.com\/products\/romancing-yesenia-how-a-mexican-melodrama-shaped-global-popular-culture-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}