Sales Is a Team Sport: Aligning the Players With the Playbook - Paperback

by John Fuggles (Author)

We see teamwork in every sphere of business, so why should sales be any different?

Sales is a critical part of any business, whether it's for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.

This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software.

Sales is a team sport. Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team.

The book is filled with personal anecdotes and real-life examples from the author's career in sales.