{"product_id":"say-what-they-cant-unhear-the-9-principles-of-lasting-change-paperback","title":"Say What They Can't Unhear: The 9 Principles of Lasting Change - Paperback","description":"\u003cp\u003eby \u003cb\u003eTamsen Webster\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChange isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can't unhear. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine \"persuasion proverbs,\" Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers. \u003cp\u003e\u003c\/p\u003eIf you're looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then \u003ci\u003eSay What They Can't Unhear\u003c\/i\u003e is the resource you need in your back pocket. \u003cp\u003e\u003c\/p\u003eTamsen Webster is also the author of \u003ci\u003eFind Your Red Thread.\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eTamsen Webster has dedicated her career to helping impact-focused leaders build buy-in for big ideas. As a sought-after message designer and speaker, she has helped organizations such as Johnson \u0026amp; Johnson and Harvard Medical School, as well as nonprofits and startups, craft their case for change. She spent over nine years as an executive producer and idea strategist for TEDxCambridge and was named to the Thinkers50 Radar in 2022. Her trademark Red Thread storytelling approach was the subject of her first book. Tamsen lives in Boston with her husband, two children, and a retired racing greyhound named Walnut.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 6.91 x 5.06 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 08, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753179119904,"sku":"9781774583531","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8e6783cbe3e00d39ff38f98f166a36fc.webp?v=1780014547","url":"https:\/\/ebocreations.com\/products\/say-what-they-cant-unhear-the-9-principles-of-lasting-change-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}