School Communication that Works: A Patron-focused Approach to Delivering Your Message - Paperback

by Kenneth S. Desieghardt (Author)

Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out.

Author Biography

Ken DeSieghardt is the CEO and partner of Patron Insight, Inc. (www.patroninsight.com), a company that has been helping school districts large, small and in between, better understand how to effectively communicate with their patrons since 1992. Ken is a graduate of The University of Kansas, and he received his research training from The Burke Institute.