{"product_id":"screen-wars-win-the-battle-for-attention-with-convergent-tv-hardcover","title":"Screen Wars: Win the Battle for Attention with Convergent TV - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMichael Beach\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaximize Your Ad Impact: How to Win the Battle for Attention with Convergent TV and Video Advertising\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAre you getting the most out of your TV and video ad spend? Consumers are watching content on more screens, channels, and platforms than ever before. How can you consistently reach your target audience in this constantly changing landscape?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eScreen Wars is your guide to survive and thrive through the complexities of convergent TV. Authored by Michael Beach, CEO of Cross Screen Media, this book delves into the nuances of video advertising in an era where traditional boundaries have blurred. With over a decade of expertise in TV and video advertising, Michael's unique perspective is rich with actionable strategies to navigate and capitalize on the opportunities within the convergent TV landscape.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're an advertiser aiming to optimize spend, an agency increasing your client's reach, or a network adapting to new content consumption behaviors, Screen Wars offers the insights you need to stay ahead of the curve.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInside this book, you'll learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFuture-Proofed Advertising Techniques: Tactics for effective advertising across multiple screens and platforms.\u003c\/li\u003e\n\u003cli\u003eStrategies to Capture Viewer Attention: How to ensure your ads resonate and engage the right audience.\u003c\/li\u003e\n\u003cli\u003eHistorical Data and Future Insights: Understand the evolution and future trajectory of TV and video ads.\u003c\/li\u003e\n\u003cli\u003eConsumer Viewing Habits: Learn how viewing preferences are shifting and what it means for your strategy.\u003c\/li\u003e\n\u003cli\u003e**Bonus: Exclusive full-color download of every chart and graph from the book, providing a visual guide to mastering convergent TV.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eScreen Wars not only explains the current state of TV advertising but also prepares you for the future shifts that will define the success of the industry. This book is an essential tool for anyone involved in the buying, selling, or creation of video advertising.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf your target customer never sees your ad, nothing else you do matters. Get your copy of Screen Wars today and win the battle for attention.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 21, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748496212256,"sku":"9798990229808","price":47.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3f001c01cecd66e4dd8d662e80ba75eb.webp?v=1779910662","url":"https:\/\/ebocreations.com\/products\/screen-wars-win-the-battle-for-attention-with-convergent-tv-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}