Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets) - Paperback

by Josh Weltman (Author), Jon Hamm (Foreword by)

How to get someone, somewhere, to do something.

The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here's how you can do it. And do it better.

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How to get someone, somewhere, to do something.

The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.

Here's how you can do it. And do it better.