{"product_id":"selling-sexy-victorias-secret-and-the-unraveling-of-an-american-icon-hardcover","title":"Selling Sexy: Victoria's Secret and the Unraveling of an American Icon - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLauren Sherman\u003c\/b\u003e (Author), \u003cb\u003eChantal Fernandez\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak--all while defining an impossible beauty standard for generations of American women--before the brand's tight grip on the industry finally slipped\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eVictoria's Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation's intimate apparel. By 1982, the founders of Victoria's Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years. \u003cp\u003e\u003c\/p\u003eWexner turned Victoria's Secret into a multibillion-dollar business, and the brand's cultural influence soared thanks to its airbrushed advertisements and annual televised fashion show, which drew millions of viewers each year. Its supermodel spokeswomen, the sweet but sultry Angels, personified a new American beauty standard. \u003cp\u003e\u003c\/p\u003eBut as our definition of beauty expanded, Victoria's Secret failed to evolve and reached a crisis point. Meanwhile, Wexner became increasingly known for his complicated relationship with sex trafficker Jeffrey Epstein, his former financial adviser and confidant. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSelling Sexy \u003c\/i\u003eexpertly draws from sources within Victoria's Secret and across the industry to examine the unprecedented rise of one of the most innovative brands in retail history--a brand that today, under new ownership, is desperately trying to seduce shoppers again.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLauren Sherman\u003c\/b\u003e has been reporting from inside the fashion industry for more than fifteen years. Now a special correspondent at \u003ci\u003ePuck\u003c\/i\u003e, she was the\u003ci\u003e Business of Fashion\u003c\/i\u003e's chief correspondent, and before that a staff reporter at \u003ci\u003eForbes\u003c\/i\u003e. She has contributed to the \u003ci\u003eWall Street Journal \u003c\/i\u003eand the \u003ci\u003eNew York Times\u003c\/i\u003e, as well as \u003ci\u003eFast Company\u003c\/i\u003e, \u003ci\u003eWomen's Health\u003c\/i\u003e, and the \u003ci\u003eGentlewoman\u003c\/i\u003e. She lives in Los Angeles with her husband and son. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eChantal Fernandez \u003c\/b\u003eis a writer covering fashion, retail, luxury, and beauty with a focus on business and culture. Her work has appeared in the \u003ci\u003eFinancial Times\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eElle\u003c\/i\u003e, and the \u003ci\u003eBusiness of Fashion\u003c\/i\u003e. She is currently a features writer for \u003ci\u003eThe Cut\u003c\/i\u003e at \u003ci\u003eNew York \u003c\/i\u003emagazine. She lives in Brooklyn with her husband.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.11 x 9.65 x 6.41 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 08, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758515159328,"sku":"9781250850966","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3f33a580c3159c9e21b6dcc3968a5767_00fbda40-1a3f-4fd5-aa94-d449c3b0ee8c.webp?v=1780128474","url":"https:\/\/ebocreations.com\/products\/selling-sexy-victorias-secret-and-the-unraveling-of-an-american-icon-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}