{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing-paperback","title":"Selling the Invisible: A Field Guide to Modern Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eHarry Beckwith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSELLING THE INVISIBLE\u003c\/b\u003e is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. \u003cb\u003eSELLING THE INVISIBLE \u003c\/b\u003ecovers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGreatness May Get You Nowhere \u003c\/li\u003e\n\u003cli\u003eFocus Groups Don'ts \u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp; \u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eHarry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 7.4 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 20, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755905745184,"sku":"9780446672313","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1ae11f9aa62e47e8c97c8acd407d873a.webp?v=1780070763","url":"https:\/\/ebocreations.com\/products\/selling-the-invisible-a-field-guide-to-modern-marketing-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}