{"product_id":"selling-to-the-affluent-paperback","title":"Selling to the Affluent - Paperback","description":"\u003cp\u003eby \u003cb\u003eThomas Stanley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the \"hot buttons\" of the affluent, and sell to extremely successful people.\u003c\/p\u003e \u003cp\u003eHe provides insights into different affluent groups including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eBusiness owners \u003c\/li\u003e\n\u003cli\u003eSales professionals \u003c\/li\u003e\n\u003cli\u003eWomen \u003c\/li\u003e\n\u003cli\u003eAsian Americans \u003c\/li\u003e\n\u003cli\u003eRetired millionaires \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eStanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. \u003ci\u003eSelling to the Affluent\u003c\/i\u003e is the most authoritative and comprehensive guide available for selling products and services to the affluent market.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"I told you how to find them. Now learn how to sell them.\"\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e--Dr. Thomas J. Stanley\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Dr. Stanley's strategies consider the real needs of the high income professionals--needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means\".--Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc.\u003c\/p\u003e \u003cp\u003e\"Must reading for anyone who is serious about building a career in sales to wealthy individuals.\"--J. Arthur Urciuoli, Director of Marketing, Merrill Lynch\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eSelling to the Affluent\u003c\/i\u003e is well written, relevant, and exciting; it presents an important complementary extension to \u003ci\u003eMarketing to the Affluent\u003c\/i\u003e.\"--William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 496\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 22, 1997\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762925994272,"sku":"9780070610491","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c92082c6eed25c59d971a857f87debb7_9059f434-3dd5-430c-9ab0-348f0c1c947a.webp?v=1780226249","url":"https:\/\/ebocreations.com\/products\/selling-to-the-affluent-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}