{"product_id":"seltzertopia-the-extraordinary-story-of-an-ordinary-drink-paperback","title":"Seltzertopia: The Extraordinary Story of an Ordinary Drink - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBarry Joseph\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNow in paperback! The history and cultural impact of seltzer and its connection to Jewish identity, hipster culture, comedy, and health.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Of the thousands of books written about seltzer water, this is by far my favorite--especially the part that's about me.\" --Mel Brooks\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\" . . .a sparkling take on all things seltzer.\" --\u003ci\u003eThe Pittsburgh Jewish Chronicle\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePeople are drinking seltzer in astonishing quantities today--WHY?\u003c\/p\u003e\u003cp\u003eSeltzer has gone from a health tonic for the rich to a cultural sensation--HOW?\u003c\/p\u003e\u003cp\u003eAnd seltzer is FUNNY? What's THAT about?\u003c\/p\u003e\u003cp\u003eBased on more than fourteen years of original research and interviews, the extraordinary story of this ordinary drink can finally be told.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSeltzertopia\u003c\/i\u003e tells of the modern pioneers of seltzer who wrangle antique machines to fill siphons with sparkling water, keeping alive a craft that is centuries old.\u003c\/p\u003e\u003cp\u003eUsing their stories to consider the social, cultural, and economic effects of seltzer, \u003ci\u003eSeltzertopia\u003c\/i\u003e tackles the question: What is it about this simplest of concoctions that has allowed it to make a difference to so many people, in such different ways?\u003c\/p\u003e\u003cp\u003eIn Part One, \"The World According to Seltzer,\" readers will learn the untold history of seltzer and about the people across America who have found themselves building a path to Seltzertopia. They will discover where seltzer comes from, the science of seltzer, and how people can become SO passionate about something SO ordinary. More specifically, readers will meet John Seekings, a public relations executive in Pittsburgh, Pennsylvania, and join him on his unexpected journey into the modern world of old-fashioned seltzer bottling.\u003c\/p\u003e\u003cp\u003eIn Part Two, \"Give Me Seltzer (and the People Who Crave It)\", readers will learn how, during the blizzard of 2010, John Seekings saw for the first time how much seltzer meant to his new customers. They will discover how that meaning can change over time and place, and how it is most often associated with one of four categories: health, refreshment, identity, and comedy. And it will begin with a visit far into the past, to a time when seltzer found itself pitted in a battle against another popular drink: Coca-Cola.\u003c\/p\u003e\u003cp\u003eIn Part Three, \"Seltzertopia,\" readers will enter the effervescent age. Widely available in plastic bottles, in supermarkets and corner stores, in a wide range of flavors, seltzer now has global appeal. And readers will revisit John Seekings, now a seltzer master in an emerging generation of new seltzer professionals.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 31, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51890709332256,"sku":"9781681151922","price":21.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/SlFD4SdjwE9781681151922.webp?v=1781951578","url":"https:\/\/ebocreations.com\/products\/seltzertopia-the-extraordinary-story-of-an-ordinary-drink-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}